Younger sister of Kim Kardashian, Kylie Jenner, has inspired and encouraged young girls around the world for a bizarre trend.
In social networks started #KylieJennerLipChallenge challenges, where girls in different ways try to raise the volume of the lips.
17-year-old Kylie recently is increasingly attracting the attention of the fans, who want to look like it.
Most have warned her lips in the past few months have grown so "mysterious".
Jenner has denied to be subjected to surgical intervention, saying that it comes "to a particular way of putting make-up".
However, it is clear that her lips are the result of the intervention of the plastic surgeon.